Where is it?
After over two decades of working with client photos, I’m rarely surprised when I hear someone describe the frustrated state of their photos. They’re all unique to the individual, however there are always common threads of frustration that unite a large concentration of photo lovers. The common pain point I’m referring to is “Not finding what someone’s looking for” and I feel for them. Do you count yourself among that group of people? Strangely, the solution is often overlooked when a particular moment is rediscovered. We celebrate when we find a particular memory (woot woot!) but do we go a step farther to avoid that situation from happening again? Or do we move on to the next subject, and dismiss the time and energy wasted? The problem that lurks in the shadows of our captured moments and the root of the “not finding” pain remains, and possibly deepens if we don't make a shift in our systems. Who knows if you’ll be that successful [...]